Soho Hotel London

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Soho Hotel London
Soho Hotel London
Soho Hotel London
Soho Hotel London
Soho Hotel London
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Soho Hotel London
Soho Hotel London
Soho Hotel London
Soho Hotel London
Soho Hotel London



Welcome to this review of the Soho Hotel London, a vibrant and chic property in one of London’s most dynamic and lively neighborhoods. The hotel’s reputation for excellent service, luxurious accommodations, and distinctive style has made it a standout choice among discerning travelers seeking a unique hospitality experience in the heart of the city.

A brief overview of the review and the prominence of the Soho Hotel London

Soho Hotel is part of the Firmdale Hotels group, a collection known for their high standards of design, comfort, and personal service. Located in London’s famous Soho district, the hotel perfectly blends the spirit of its vibrant surroundings with its unique, modern interiors designed by Kit Kemp. With a focus on exceptional service, comfort, and style, the Soho Hotel is a noteworthy fixture in London’s high-end hotel scene.

In this review, we’ll explore the hotel’s first impressions, accommodations, dining options, facilities, staff, location, value for money, and finally, summarize the pros and cons of staying at the Soho Hotel London.

First Impressions

The first impressions of the Soho Hotel London are of a stylish and vibrant oasis nestled in the heart of Soho’s bustling streets. The building, a former multi-story car park, has been transformed into a stylish hotel with a clean and modern exterior that combines urban chic with a welcoming warmth.

Initial approach and exterior appearance of the Soho Hotel London

As you approach, the charm of the neighborhood is evident in the character-filled architecture, the eclectic mix of boutiques, restaurants, and theaters surrounding the hotel. The exterior of the hotel blends seamlessly with the neighborhood, its discrete facade revealing little of the grandeur within.

Ambiance and welcome feel upon entering the Soho Hotel London

Upon entering the Soho Hotel, guests are greeted by a bright, spacious lobby filled with natural light. The ambiance is both chic and welcoming, capturing the energetic spirit of Soho with distinctive design elements. Bold fabrics, eclectic artwork, and one-of-a-kind furniture pieces create an environment that’s both sophisticated and playful.

The oversized cat sculpture, a signature piece by Fernando Botero, provides a whimsical welcome that hints at the hotel’s creative flair. The front desk staff are attentive and friendly, ensuring a swift check-in process and offering a warm welcome that sets the tone for a pleasant stay.

In summary, the initial approach and entrance to the Soho Hotel London give guests an immediate taste of the hotel’s unique blend of style, comfort, and personalized service in the heart of one of London’s most vibrant neighborhoods.

Accommodation at Soho Hotel London

The Soho Hotel London offers a range of accommodation options to suit different needs and preferences, all designed with Kit Kemp’s distinctive flair for mixing bold and contemporary with cozy and traditional elements.

A detailed explanation of room types and their unique features

The room types range from Luxury Rooms to a variety of suites. Each of the Luxury Rooms is generously sized and uniquely designed, offering a blend of comfort and style. Expect to see bold wallpapers, handpicked artwork, and custom-designed furniture, resulting in a rich visual feast that is both chic and inviting.

For a more spacious experience, guests can choose from the various suites, including the one-bedroom suites, which feature separate living areas, and the impressive Terrace Suite, with its own private outdoor space. At the pinnacle of luxury is the Soho Penthouse, a rooftop suite spread across two floors, complete with two bedrooms, a drawing-room, a dining area, and a large terrace offering panoramic views of the city.

Comfort and cleanliness of the rooms at Soho Hotel London

The comfort of the rooms is evident in the quality of the beds and bedding, the room temperature controls, and the overall attention to detail. Rooms are meticulously clean, a testament to the high standards of the housekeeping team.

Amenities provided within the rooms

In-room amenities at the Soho Hotel are designed with guest comfort and convenience in mind. All rooms come with complimentary Wi-Fi, flat-screen TVs, DVD players, and digital radios. An in-room safe, minibar, and tea and coffee making facilities are also standard. Bathrooms are luxurious, complete with high-end toiletries, plush bathrobes, and slippers. Some rooms and suites also offer unique features such as four-poster beds, walk-in wardrobes, and standalone bathtubs.

In conclusion, the Soho Hotel London provides a variety of room options, all with a high level of comfort, cleanliness, and plentiful amenities, each space offering a unique, luxurious, and artistic atmosphere.

Dining Options at Soho Hotel London

The Soho Hotel London offers a variety of dining options to cater to a range of tastes, preferences, and occasions, all with an emphasis on high-quality ingredients and creative presentation.

Description of the variety of dining options available within the hotel

The hotel’s main restaurant, Refuel Bar & Restaurant, lives up to its name by serving up a tempting menu of modern British and international dishes designed to refuel guests after a day of exploring the city. The restaurant offers a relaxed dining atmosphere during the day and becomes more vibrant in the evening, making it a perfect spot for any meal.

Review of food quality, variety, and presentation

Breakfast at Refuel ranges from healthy options like smoothie bowls and granola to indulgent choices such as Eggs Benedict and full English breakfast. Lunch and dinner menus are equally diverse, featuring a variety of dishes created with seasonal ingredients.

The hotel’s Afternoon Tea deserves a special mention. Served in the Refuel restaurant or the comfortable surroundings of the drawing-room or library, it includes a selection of sandwiches, scones with clotted cream and jam, and a variety of pastries and cakes. For a bit of extra indulgence, guests can opt for the champagne afternoon tea.

Mention of unique features or specialties in the hotel’s cuisine

The hotel also features a unique feature in its cuisine – a weekly changing β€œMarket Menu” showcasing the best seasonal ingredients. This is an excellent opportunity for guests to experience fresh, locally sourced dishes prepared creatively by the hotel’s skilled chefs.

Aside from Refuel, the hotel’s bar is a stylish spot to unwind with a drink at the end of the day. The bar offers an extensive list of cocktails, wines, and spirits, making it a popular choice for both guests and non-residents.

In summary, dining at the Soho Hotel London is an experience in itself, thanks to the variety of options available, the high quality of the food, and the attention to detail in its presentation. From casual dining to special occasion meals, the hotel’s dining facilities cater to all needs with creativity and flair.

Soho Hotel London Facilities and Services

The Soho Hotel London offers a variety of facilities and services aimed at enhancing the comfort and convenience of its guests.

Elaboration on the range of facilities available such as swimming pools, fitness center, spa, etc

While the hotel does not have a swimming pool, it does offer other wellness facilities. The Soholistic Spa is a peaceful retreat where guests can enjoy a range of treatments, including massages, facials, and body treatments. The spa also offers yoga and personal training sessions upon request.

For those who like to keep up with their fitness routine while traveling, the hotel’s state-of-the-art gym is open 24/7. The gym is well-equipped with a variety of cardio and strength training machines, free weights, and exercise accessories.

The hotel is also known for its unique screening rooms. With two luxurious cinemas seating 45 and 100 people, these spaces often host film screenings and can also be booked for private events.

Discussion on additional services offered by the hotel

Additional services at the Soho Hotel include 24-hour room service, laundry, and dry cleaning, as well as concierge services to assist with booking restaurants, shows, or arranging transportation. The hotel also offers meeting and event spaces, making it an excellent choice for both business and social events.

Comment on the efficiency and effectiveness of these facilities and services

From guest feedback and reviews, it’s clear that these facilities and services are not only appreciated but also efficiently run. The staff at the Soho Hotel are often praised for their professionalism, attention to detail, and willingness to go the extra mile to ensure guests have a memorable stay.

In conclusion, while the Soho Hotel may not have extensive leisure facilities such as a pool, it compensates with high-quality spa and fitness services, unique features like its screening rooms, and a dedicated team focused on delivering personalized and efficient service.

Staff and Customer Service at Soho Hotel London

One of the hallmarks of the Soho Hotel London is its exceptional staff and the high level of customer service they provide. Based on guest reviews and feedback, the hotel’s team consistently receives high marks for their professionalism, helpfulness, and friendly demeanor.

From the moment guests arrive, they are greeted with warmth and attentiveness by the reception staff, setting the tone for a comfortable and enjoyable stay. Throughout the hotel, staff members demonstrate a commitment to service excellence, whether it’s the concierge arranging a last-minute theater ticket, the restaurant staff accommodating a dietary request, or the housekeeping team ensuring rooms are kept immaculately clean and comfortable.

Evaluation of the hotel’s staff professionalism, helpfulness, and friendliness

Guests often comment on the staff’s ability to anticipate needs and provide personalized service, making each guest feel well-cared for and special. The hotel’s team is also praised for their local knowledge, which they’re happy to share, whether recommending a must-visit shop in Soho, suggesting an off-the-beaten-path attraction, or advising on the best route to a destination.

The Soho Hotel’s customer service responsiveness is also of a high standard. Whether handling a room request, dealing with a query, or resolving an issue, responses are timely, efficient, and always focused on guest satisfaction.

Review of the hotel’s customer service responsiveness

In summary, the Soho Hotel London stands out for its staff’s professionalism and commitment to providing a top-notch service experience. This high level of service, combined with the team’s responsiveness and attention to detail, significantly enhances the overall guest experience at the hotel.

Soho Hotel London Location and Nearby Attractions

Located in the heart of the vibrant Soho district in London, the Soho Hotel is ideally positioned for guests to explore the city’s many attractions. The hotel’s location is one of its strongest assets, providing easy access to a host of restaurants, shops, theatres, and cultural sites.

Analysis of the hotel’s location, accessibility, and proximity to tourist attractions

Public transportation is easily accessible, with the Leicester Square, Piccadilly Circus, and Tottenham Court Road underground stations all within a short walk. This means guests can conveniently explore further afield, including London’s iconic landmarks such as the Tower of London, Buckingham Palace, and the British Museum.

But there’s plenty to see and do within walking distance of the hotel, too. Soho is known for its lively atmosphere and cultural diversity. The area brims with unique shops, local boutiques, hip bars, and a multitude of dining options from around the world.

Recommendation of nearby attractions for guests to visit

Theatre lovers will appreciate the proximity to London’s theatre district. Iconic venues such as the Palace Theatre, home to the popular play Harry Potter and the Cursed Child, and the Queen’s Theatre, where Les MisΓ©rables is staged, are just around the corner.

Just a stone’s throw away, you can also find Covent Garden, known for its markets, high-end fashion outlets, and the Royal Opera House. The National Gallery and the British Museum are also close by for art and history enthusiasts.

In summary, the Soho Hotel London offers a prime location for exploring London’s rich cultural scene and famous landmarks. Its central location in the heart of Soho makes it an excellent choice for those looking to immerse themselves in the city’s dynamic vibe and be within easy reach of major attractions.

Price and Value for Money at Soho Hotel London

The Soho Hotel London is considered a luxury establishment, and as such, its prices reflect this status. Room rates vary significantly depending on the time of year, room type, and availability, but generally, you can expect prices to start from around Β£400 per night for a standard double room.

Suites and specialty rooms, known for their unique design elements and additional space, are priced higher, often exceeding Β£1000 per night. It’s always advisable to check the hotel’s official website or reputable travel booking sites for the most accurate and up-to-date pricing.

A detailed breakdown of costs for various aspects of the hotel (accommodation, dining, etc.)

The cost for dining at the hotel’s restaurant, Refuel Bar & Restaurant, is similarly upscale. Breakfast options range from Β£15 to Β£25, lunch and dinner main courses typically cost between Β£20 and Β£40, and the Afternoon Tea experience is approximately Β£30-Β£40, with the champagne option being more expensive.

When assessing the value for money at the Soho Hotel, it’s essential to consider the overall offering. This includes the hotel’s prime location in the heart of Soho, the unique and stylish design of the rooms, the high standard of dining, and the exceptional customer service. In addition, guests have access to the hotel’s range of facilities, including the Soholistic Spa, the state-of-the-art gym, and the luxurious screening rooms.

Assessment of whether the Soho Hotel London provides value for money

Given these factors, many guests conclude that the Soho Hotel offers good value for money, particularly for those who value a luxury experience, unique design, and a prime central location. However, it’s worth noting that the hotel’s pricing may place it out of range for some budget-conscious travelers.

In conclusion, the Soho Hotel London, while on the higher end of the price spectrum, does offer a comprehensive luxury experience that many guests feel justifies the cost, thereby offering value for money.

Table: Soho Hotel London Pros and Cons

Pros Cons
Prime location in the heart of Soho, providing easy access to numerous restaurants, shops, theaters, and attractions. High price point, which may not be suitable for budget-conscious travelers.
Stylish and uniquely designed rooms and suites, creating a luxurious and distinctive atmosphere. The hotel does not have a swimming pool, which some guests might expect in a luxury hotel.
Excellent dining options with the Refuel Bar & Restaurant and an indulgent Afternoon Tea experience. The bustling location in Soho might be too lively for those seeking a quiet retreat.
High standard of customer service, with professional and attentive staff. Dining, while of high quality, can be quite expensive.
Access to a variety of facilities including a gym, a luxury spa, and screening rooms.

Final Thoughts and Recommendations

The Soho Hotel London offers an immersive luxury experience right in the heart of one of the city’s most vibrant and bustling districts. Its unique and stylish design, coupled with top-notch service, makes it an attractive choice for discerning travellers. Dining at the hotel is a delight, with the Refuel Bar & Restaurant serving up high-quality dishes in a chic setting.

Overall thoughts on the stay at Soho Hotel London

The hotel’s location is ideal for those wanting to explore the vibrant Soho district and beyond, with many of London’s key attractions within walking distance or a short tube ride away. The absence of a swimming pool might be a miss for some, but the hotel more than makes up for it with its other facilities like the gym, spa, and screening rooms.

Recommendation on who the hotel would be suitable for (families, couples, business travelers, etc.)

As for who the Soho Hotel would be most suitable for, its offerings make it a good fit for a wide range of travelers. Couples will find the unique, stylish rooms and high-quality dining ideal for a romantic getaway. Families can take advantage of the larger room options and proximity to attractions like the British Museum. Business travelers will appreciate the high standard of service and the convenient location.

However, given the hotel’s lively location and upscale pricing, it might not be the best fit for those seeking a quiet, budget-friendly stay. But for those seeking a taste of luxury in the midst of London’s vibrant city life, the Soho Hotel is a splendid choice.


In conclusion, the Soho Hotel London offers a luxurious and distinct experience with its stylish design, top-tier service, and prime location. From the moment you step into the hotel, you’re welcomed into a world of elegance and creativity that permeates every aspect of your stay, from the beautifully designed rooms to the fine dining at the Refuel Bar & Restaurant.

The hotel’s location in the heart of Soho places you in the center of the city’s vibrant life, with a multitude of restaurants, shops, and attractions at your doorstep. Although the hotel lacks a swimming pool, it offers a range of high-quality facilities, such as the Soholistic Spa, a well-equipped gym, and unique screening rooms.

One of the standout features of the Soho Hotel is its high standard of customer service. The professional and attentive staff contribute significantly to the overall luxury experience, ensuring guests’ needs are catered to throughout their stay.

Recap of the key points of the review and the overall rating for the Soho Hotel London

The hotel’s pricing is on the higher end of the spectrum, reflecting its status as a luxury establishment. Although some might find it costly, many guests believe the price is justified by the quality of the experience, thereby offering value for money.

Given its wide-ranging appeal, the Soho Hotel is suitable for various travelers, including couples, families, and business travelers, provided they appreciate luxury accommodations and are comfortable with the price point.

Overall, the Soho Hotel London earns a high rating for its unique style, prime location, high-quality service, and facilities. It stands as a premium choice for a luxurious stay in one of London’s most vibrant districts.

Features & Amenities

  • Amenities : Air conditioning, Parking Available, Free Wi-Fi, Breakfast, Accessible, Restaurant, Laundry service, Bar
  • Parking : The Soho Hotel in London does not have its own car park. However, public parking facilities are available nearby, such as the NCP car park on Brewer Street, which is a short walk from the hotel. Please note that charges will apply, and it's always a good idea to check the availability and pricing in advance.

Map Location

Soho Hotel, 4 Richmond Mews, London W1D 3DH, UK,W1D 3DH,London

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